ABOUT İPEK KARADAĞ

Digital  Strategist - Digital Transformation & CX Principle Consultant 

A journey spanning over 20 years in the digital world… A professional who has pioneered the digital world since the internet's inception. A member of that wounded yet dynamic generation who witnessed all these firsts firsthand, living through periods where days turned into nights to build from scratch with his peers, with advanced market experience today. Shortly after completing her higher education at METU, she began her career as a software developer abroad. Following a career path focused on search engines, system infrastructures, and portal publishing infrastructures in countries like Italy, the Netherlands, Canada,  she returned to Turkey in the early 2000s and held senior management positions at Doğan Online, spanning a range of expertise from portal management and e-commerce to advertising infrastructure technologies and big data. By 2013, she refocused her efforts globally, serving as Country Manager for a UK technology company that provided one of Turkey's first big data based behavioral targeting platform solution (PAAS).After 4 years of witnessing and guiding this major technological transition of the entire market, she continued as a Principle Consultant and Solution Architect at technology consulting companies, working on e-commerce and customer experience, infrastructure installations, CRM, and integrated marketing infrastructure projects for leading companies in Turkey. She has been an lecturer in Bahçeşehir University's BAUSEM (BAU PRO) programs since 2012.

She was one of the Cofounder who developed and launched one of Turkey's first cashback mobile app in the fintech. A former entrepreneur who has successfully secured investment for her own business. She has been a tireless companion on the path to market awards for the clients she serves on projects.

In accordance with her background and expertise, she decided to continue her journey alone but also in collaboration with qualified teams and talented partners, and established her own sole proprietorship company, 'Arcturus Infinitum Consulting Services'.